Have Your Own Business? Part 1
This is an article I found by Chris Record, CEO of Tecademics, and he has some great advice for us online marketers:
8 STEPS I USED TO SCALE MY BUSINESS FROM A HOME OFFICE TO A BRAND NEW 25,000 SF OFFICE WITH 50+ EMPLOYEES!
I started my first agency when I was 21 years old. No computer (used the public library for that) and no car (used the bus as my public transportation).
I went door to door (business to business) selling them websites and search engine ranking services. I carried a briefcase I bought for $5 from Goodwill, and I wore a $30 used suit I bought at the Salvation Army thrift shop. I called it my “Salvation Armani”!
Here were my first agency price listings that I kept for a full year:
Website Design = $300
Site Listed in 10 Search Engines = $100
Top 10 Rankings for 1 of 10 keywords = $100
Search Engine Optimization Platinum Campaign = $1,000
I charged half up front and half upon completion.
My unique marketing angle was that I could charge them “college student pricing” and compete with sites they would pay $5,000+ for, so why not at least give me a shot.
My first year I struggled to get many sales, but I managed to make just enough to stay in business.
My second year I focused more on search engine optimization since most everyone already had a site but wasn’t ranked well. Keep in mind I had to teach myself how to rank sites in Google, which took me a few hundred hours to master, so I was very dedicated to learning and taking action.
My 3rd year I had it dialed and chose to work for myself instead of taking on more clients. By the time I was 24 years old I was making $10,000-$20,000/mo consistently from my internet marketing abilities.
I make 6 figures per year from 2004-2014, for 10 years straight, without any employees, mostly just working from home out of a little home office, and doing some traveling for sales as well.
I was comfortable. Six Figures paid all my bills and gave my family a comfortable lifestyle. But in 2014 everything changed.
I listened to an AudioBook called the 10X Rule by Grant Cardone and somehow it struck a nerve in me that made me realize I was very complacent in my marketing and I had a lot more potential if I applied myself.
That year I set a goal to 10X my earnings and generate 7-Figures in revenues with my business and I did!
Then I set another goal to 10X my earnings again and the following year generated 8-figures with my business inside of 14 months!
Then in 2016 I set the biggest goal I’ve ever set in my life. I decided why not go BIG and 10X my earnings again! My goal was to generate 9-figures in revenue in a 12 month time frame starting in 2017. CRAZY RIGHT!
9-Figures means that I want my business to generate over $100,000,000 in sales in a 12 month time frame. These can be gross sales, not pure profit, as long as I somehow cross that number, as impossible as it seems.
So here are 8 steps I’m using to scale to do my best to achieve this goal:
1) FIND A PARTNER WHO HAS DONE IT BEFORE
I knew a business man that had run a company that did over $100million in sales a decade earlier, so I pitched my business idea to him and it was the sale of a lifetime as he agreed to be my business partner! Jim Piccolo has been an amazing partner, friend, and mentor, and his knowledge was what I was missing to take things to the next level. I’m forever grateful.
2) FIND MARKETING PARTNERS WHO CAN SELL LIKE CRAZY
I put together a pitch to attract the best quality sales team that I possibly could, including marketers with huge email lists that could get my company vision out to the masses quickly, without up front advertising dollars. I just pay them a commission for every deal I close that they refer.
To Be Continued . . .