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Hey folks, I found this great article and thought I’d share it with you. Could help in your marketing if you marketing Christian books!
Productivity and spiritual nourishment can both be attained by reading a good Christian book. But who knew that it could also be a source of steady income for yourself or your family? Not until you’ve stumbled upon this article. Marketing Christian books is one way of generating a decent monthly income which may either be your primary bread and butter or a profitable activity on the side. Either ways, you will enjoy the whole process, and here are some reasons why you should be involved in it, too.
Enjoy something you love doing
There is nothing more enjoyable than doing something related to what you love doing. Marketing books involves promoting Christian books in different platforms such as print, broadcast, and new media. If you personally love the books and would like others to benefit from reading it, too, then it becomes very easy for you to market these books. It becomes second nature to persuade other people that the books will give them optimum spiritual benefit. You can also give your personal feedback on what made the book special and is also at the best position to recommend which books to buy.
Earn passive income
Unlike maintaining a bookstore which should be manned by at least one person, being a marketer only involves promotional activities for the things that you were tasked to market. This allows for a flexible time for marketing. This then becomes an income-generating activity which you can do alongside a full time job.
If you have enough time to focus on this undertaking, you can also provide a book catalog to your neighborhood and let them buy the books from you in advance. In turn, you can order the books from the supplier or directly from the publishing house and simply charge your customers for a service fee.
Spreading the love of God to other people
In as much as you praise and love your God, you can also glorify him all the more by sharing his love with other people. Distributing Christian books is one way of doing this. Especially in places where there are no alternative bookstore carrying religious books, you can spearhead the marketing of these products by ordering directly from places where it is available. Publishing houses often look for people who agree to become distributors of their books and other reading materials. The best part in these agreements is that you do not need a huge sum of money for capital because you are only going to pay the publisher after the books were sold. Those which were not sold can be returned to the publishing house. And by doing this, you will be able to greatly influence the community you belong to while earning alongside.
As said earlier, reading Christian books are both productive and spiritually nourishing. Emphasize these benefits to your potential customers and make a profitable venture out of marketing Christian books. Soon, you will be able to consider it as a good source of income to augment your family’s financial needs.
More: Faith Articles
This is what I believe will be a great product, not only for great additional income, but also for its health benefits. I have just discovered this so I will need to use it for a while before I can really do a write up on it. Therefore, I will write again later a more detailed evaluation of this for both its income potential and its health benefits.
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Had A Bad Day?
Have you ever felt like you just wanted to throw up your hands and say, “I surrender! This online business stuff just isn’t gonna work!” Well, I for one know the feeling; and guess what? So does every other entrepreneur out there! Everyone has a bad day…week…month. What makes the difference is what you do with that feeling….
Step One: Own It!
It’s okay to admit you feel beaten. Every human being on the planet feels this way now and then. So, go ahead and say it, “I am done! I give up!” Now, pat your determination on the back and say, “Nice knowin’ ya!”
Step Two: Keep The Wallowing To A Minimum!
Ok, now that you have completed step one, it’s time to suck it up and realize that stuff happens. So you had a bad day! So you didn’t get a single lead! It’s the second week in a row without any sales! Does all that matter? No. It doesn’t matter because it is simply part of the game. That’s right, see it as a game. Did you win every game when you were young (and winning doesn’t include getting a trophy simply for showing up!)? Probably not. Well, you’re not going to win every game in adulthood either and you need to accept that and move on!
Step Three: Write!
Yep, that’s what I said, write. Write down at least three things you’re going to do tomorrow to try to improve your marketing/sales/prospecting/whatever. Once you have it written down, be sure to put it where you will see it the next day and then forget it! I know that’s easier said than done, but do it anyway. It’s like the monkey with its hand stuck in the jar. He ain’t going to get anywhere as long as he keeps holding onto the banana. And you won’t get anywhere as long as you hold onto the defeat!
Step Four: Do Something Different!
The next day you need to get up and look at your “three things” note to yourself. Do what you wrote and be sure that you do something different today. If you keep doing what doesn’t work, you’ll keep getting what doesn’t profit. Pretty much common sense, huh!
The main thing I want to convey here is perseverance. Having a bad day now and then is NOT failure…giving up because you’ve had one too many bad days is! Hang in there my little monkey and you WILL find success!
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How to Build Trust and Enhance Your Influence with Content Marketing
At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content.
Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right?
It’s as if awareness of a brand is enough to spark trust. And it’s true — we do tend to prefer brands that we know, even if there’s no true difference between one product and a generic one.
But when it comes down to choosing between two or more brands, trust becomes critical. This is one of the benefits that content marketers have over competitors who don’t create and freely share valuable information — and it can be substantial if done correctly.
Trust works on many levels:
- Do you do what you say you’re going to do?
- Are your products and services solid?
- Do you treat customers fairly?
- Will you be in business next year?
- Do you abide by the core values you claim?
Content marketing allows you to tell stories that touch on each of these over time. Even more, your brand can be viewed as not only trustworthy, but generous. Even selfless.
The art of disinterested goodwill
In terms of persuasion techniques dating back to the time of Aristotle, ethos is an appeal to the authority, honesty, and credibility of the person speaking or writing.
And that’s exactly what builds trust and influence when content marketing is done well.
Aristotle also thought that a key component of effective ethos was a combination of likability and selflessness, which he characterized as “disinterested goodwill.”
Disinterest here doesn’t mean you don’t care if you get a beneficial outcome — it means you serve your audience whether or not you get that benefit from any particular person.
When you give away quality content that’s so good you could have charged money for it, you’re acting with “disinterested goodwill.” That means your audience received value regardless of whether they ever pay you a dime.
It’s this very aspect of content marketing that makes it unacceptable to some business people. The thought of providing something valuable to “freeloaders” just drives them nuts.
I’ve been giving away free, valuable content for 19 years, and all eight successful businesses I’ve started were powered by it. I have complete faith that I’m going to get benefits back — and the know, like, and trust I earn is the entire reason.
Just the act of performing content marketing triggers the power of disinterested goodwill. Lacking that, there are techniques that persuaders use to achieve the same goal.
The “reluctant conclusion” technique
A classic persuasion technique is the “reluctant conclusion.” You share with your audience how you had a change of heart based on overwhelming evidence.
For example, you’ve recently raised the price of a product and discovered that it’s killing your sales. You could just quietly change the price back and hope no one notices, but you’ll build more trust and goodwill with your audience if you explain that you were wrong about the price raise and will be reverting it.
Meanwhile, you’ve also met your goal of sparking dormant sales. It’s a win-win-win when you count the additional trust that you’ve built with your audience for future products and promotions.
The “personal sacrifice” approach
Another tactic is the “personal sacrifice” approach.
Yes, the free online workshop you’re doing could have been a paid product, but you’ve decided not to charge for it so you can help more people.
I’m sure you’ve seen this done many times before, with varying degrees of skill in the execution. The key to handling it well is, as always, to know your audience.
The “Abraham Lincoln” technique
And finally there’s the “Abraham Lincoln” technique. Lincoln was an unusual-looking guy with a hick accent and a whiny voice. When he gave speeches during his run for president, he added fuel to his personal fire by claiming to be a poor public speaker with nothing new to say.
And yet, Lincoln was a very bright man with an excellent grasp of the nation’s problems. He lowered expectations by presenting himself as a sincere fool, and by the end of a speech he had won the audience over completely.
So, if you’re a chiropractor who also does content marketing, it’s really easy to claim that you’re “no master copywriter,” even as you begin to deliver some damn persuasive copy. Again, you need to intimately know your audience to understand what’s appropriate when it comes to these things.
Which brings us to something completely different.
What’s in it for you?
If any of the three tactics above sounded hokey or even manipulative, you’re not alone. That doesn’t mean they don’t work to build trust with certain audiences; they just might not work on you.
That’s why I repeatedly say, “Know thy audience.” I don’t use those tactics on you, because I think I’d get a chorus of eye rolls. You’re more sophisticated about marketing than a typical audience, so those approaches might hurt more than help.
Some marketers in our space have resorted to “radical transparency” in order to build trust. The problem with that, especially when talking about revenue growth, is it can come across as bragging more than honesty. And when things start going badly, you’ve got to maintain that transparency, which may actually reduce trust in your product or company.
My approach is to simply never be shy about saying what’s in it for me. It was a lesson I learned back in 2007.
I had been giving away valuable free content on Copyblogger for 18 months at that point. No product, no service, just relentless focus on serving and building the audience.
Then a strange thing started happening. I began getting emails from people who didn’t understand why I was giving everything away for free without asking for a sale.
It caught me off guard, but the people in my early audience were worried that they couldn’t trust me, because they didn’t understand what was in it for me. Color me shocked.
So, even though I still try to be as generous as possible, I never shy away from saying what’s in it for me. If we’re doing our jobs correctly, what’s in it for you should always come across as superior — which makes it a sales strategy as well.
For example, when we launch a new product that has special introductory pricing, we’re doing it for a reason beyond maximizing sales. We want feedback from our initial customers so we can rapidly improve the product.
So, we explain that in great detail. And it’s worked on both the sales and feedback level every time. The more potential for skepticism within your audience, the more you just come right out and tell people the deal — for both sides.
The most powerful way to establish yourself as a subject matter expert is to demonstrate your authority with your content rather than simply claim to be an expert. Trust works the same way.
So, some of those ancient rhetorical tricks I’ve listed above are good to know, and if appropriate, you should work them in. But overall, serving your audience with the right valuable content is the best way to demonstrate your trustworthiness and establish true “disinterested goodwill.”
Other than that, the natural impulse to hide your economic motivations or business objectives is almost always a mistake. Realize that people increasingly think everyone is “on the take,” and your primary job is to assure your audience that you’re not.
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Tips For Getting Started With Web Marketing
There’s little doubt Web marketing is the best way to gain additional exposure for any business. The secrets to success in getting started with web marketing are obtaining adequate training to learn about available strategies; how they work; and how to interconnect them to maximize online exposure.
Implementing Web marketing strategies can be puzzling. There are dozens of options and tactics that make it difficult to determine which methods are best suited. One of the simplest solutions is to work with an online marketing consultant.
Consultants can analyze marketing plans to determine which online strategies would compliment advertisements already in place. They can provide marketing training courses to staff members and assist in the development of a strategic marketing management system.
Perhaps the greatest challenge of Web marketing is finding time to manage multiple projects. Nearly everybody underestimates how time-consuming online marketing is. Each strategy could easily be a fulltime job, so it’s vital to have adequate staffing.
The majority of business proprietors find it beneficial to turn projects over to an online marketing company. While it can be more costly to hire experts, the process of integrating a variety of techniques will be expedited and the cost for training employees can be eliminated.
SEO Is Still King!
Owners that decide to enter this venue without expert help will need to provide training in search engine optimization (SEO) and Web marketing strategies. It’s important to acquire marketing training courses from people that have extensive experience and a solid track record of success.
There are training courses offered for every strategy. Some of the more popular topics include: SEO, web design, article marketing, video and podcast marketing, local listings, link building, mobile marketing, and social media marketing.
Search engine optimization should be at the top of the list. SEO is used with all forms of online content to inform search engines how content should be indexed. Most people find it easier to learn SEO techniques in a classroom setting that provides interaction with the instructor. Courses are available at local universities, training seminars, and can be hosted at the workplace.
Online videos are a popular choice because they oftentimes go viral. Videos can turn a company into a household name overnight, so it is wise to take time to learn how to capitalize on this robust advertising method.
Although producing videos has been simplified by advanced technology, it’s best to leave marketing videos in the hands of professionals. One option to lessen production costs is to work with amateur videographers that want to expand their portfolio. Another is to work with college students studying videography.
Producing audio podcasts is another effective advertising method. Podcasts can be used to provide information to consumers. This venue is ideal for producing an Internet radio show; product infomercials; question and answer sessions; and sharing interviews with industry experts.
Why Social Media Is Important To Getting Started With Web Marketing?
Social media marketing has transformed the way businesses engage with consumers. Social networking platforms allow owners to interact with people in a relaxed and friendly environment.
Social marketing supplies endless possibilities for reaching the masses. Engaging in social marketing can be quite time-consuming, so it’s vital to create a solid plan and have adequate staffing on board to take full advantage of opportunities.
These methods are the basics of Web marketing. Integrating multiple strategies can be an enormous task, but developing a strategic marketing plan and support team will help business owners achieve their goals and boost sales revenue.
Can I Earn Money On The Internet?
Earn Money – By Fred Yen
Did you know that it really is possible to earn money on the Internet? The problem, though, is that we often don’t know where or how to begin. Whether it’s your first time at online marketing, or you have been working at it for a while, but with minimal or even zero success, remember this: there are a lot of people claiming to have made big bucks online and are more than willing to show you their Clickbank checks to prove it, but did they really make all that dough?
Release The Common Myths
Most people will try and convince you that earning money online will be easy and require little effort, this is not TRUE. You can’t simply buy a website marketing program, or run a couple of ppc ads and expect to start seeing huge checks pile up. Online beginners starting a internet business will need to put in lots of hours and master the big learning curve this is involved with your chosen trade.
Must Preparation For A Beginner
Mastering a new trade will require a lot of hours and a completely new set of skills to succeed. Enter your money making efforts with the mindset that, all of the successful online markerters who make great money, have had to put in a lot of hours and taken the time to learn their new trade. Now remember this, the more money you want to make the more prepared you will need to be with the trade you have chosen. As a online beginner, you can expect things to be a bit complicated and confusing. Learning a new trade involves a rather large learning curve and can be extensive.
Stay The Course
Now, after selecting the right marketing plan that you will use to build your internet empire, stick with it and never lose focus. Here is a fact, after signing up for your new online business most every other online marketing guru, will contact you and want to sell you their new and latest internet millions program. Don’t become distracted with these offers, keep it simple and master your chosen trade first. After you have gained some experience, the other offers can better be analyzed. Do your homework, stay the course and laser beam your efforts.
Time And Effort
There are tons of ways to make money online today, with a huge variety of options to choose from; however, making money online can be quite a complicated affair. Just factor in the learning curves and mastering a new trade alone can sometimes be overwhelming The more time and effort you put into your online business, the greater the rewards will be. I agree that It may be possible to earn fast money with little effort. But, the real long term money only comes to those who are able to patiently apply themselves to their work, which is your projects or online program you choose.
Be prepared to invest a small to moderate amount of money to get your online business started. Set up a budget before researching any marketing plan, and stick to that budget. Some marketing plans will require extra resources in addition to the core product, so do your homework. I would suggest not to do any outsourcing at first, after generating profits outsourcing may be an option.
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Some Common Sense Ideas Here:
By Jack Sinclair
It is simply amazing how many people get online, and head over to their favorite search engine, and type in ‘make money online’, and start looking over the results. The result is always the same; they run into thousands of ‘too good to be true’ ways to make money, then splash down some cash on the best looking scheme, and before long, they are back searching for the ‘real’ make money online system.
Don’t get me wrong: sometimes, people actually do luck out and start to make money online after finding something that looked good. It’s just that most people go through a mountain of opportunities and schemes, before either giving up, or finally seeking out someone who IS making money online and living on every word their ‘guru’ speaks.
Sadly, many of the gurus have a business plan, to sell useful but incomplete solutions, with the aim to upsell more expensive stuff later, so they can continue to earn an income from their customers for years to come.
So what is a person supposed to do?
Let me share with you 3 secrets about the people who are making money online… and I don’t mean pennies per day with Google Adsense; I mean 6 and 7-figures per year, or more. Here are the 3 secrets of the online rich:
Secret 1: The folks making a killing online didn’t start off making money!
Nope…almost all of them spent time learning how others doing it, before finally hitting paydirt. Secret #1 is ‘do what works’, meaning, find someone who is making real money online, and follow their method.
Secret 2: There is NO fast easy money.
Disappointed? I hope not. It is simply amazing to see how many people are looking for ‘do nothing, get rich’ solutions online, and the thousands of scammers who are advertising crap to hook these people. You could waste many years in the world of fast easy money before you ever learned that you need to put something in to get something out.
Secret 3: You gotta know a few things to make money online
This is probably no surprise to anyone,
but the counter- intuitive part of secret 3 is the fact that what you think you need to know is probably NOT what you really need to know. I mean, how to get your message in front of millions of people is useful, but it is such a tiny part of any real success system that you would most likely waste your money advertising if that was your first question. You see, most people have no clue what makes a person buy or not buy. It’s a complicated thing, and involves the persons needs and wants, hopes and fears, as well as the message they encounter, the perceptions they have, and the presentation of the message. It includes the methods of ordering, and the ability for the buyer to navigate a successful purchase.
If this seems like deep water, don’t dispair. There are many places you can go to get up to speed on what it takes to make good money online. The only trick is finding the truth.
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All-in-one Sales Tool
Landing pages, optin pages, autoresponders, website creators, payment management tools . . . any of you online marketers out there getting as tired as I am of having to pay for all these tools and more to do your work? Would you appreciate an all-in-one sales tool for your online business? Well then, check out Clickfunnels!
Clickfunnels is a company that has all of these tools and more and can do just about everything you need them to do, all in one convenient place! They have a great system that allows you to create your own sales funnels and even websites and membership sites! They have a built-in program that lets you keep track of your customer and their emails, but what’s better is, the tool even checks out your contact to see what kind of purchasing habits they have, their Facebook attributes and more! They even have another tool that allows you to keep and maintain your own affiliates, should you choose to have them.
Clickfunnels offer a 14 day FREE trial and then you can purchase part or all of the tools they offer. It’s a great deal when compared to all of those other tools you have to buy separately!
Now, I must admit that I not only liked Clickfunnels well enough to get their tools, I even jumped into their Funnel Consulting training that helps people become certified in helping other businesses get more results. If you happen to know someone who could use such help with their business, my company is called Pinnacle Marketing, and I can help anyone get more customers, clients, website visits, whatever they need.
So check them out and let us know what you think . . . remember, it’s FREE for 14 days!
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